Amy Lampert   The vision for WomensWorth grew out of my 20+ years on Wall Street in the personal wealth management channel. I saw how inappropriately those giving advice treated and communicated with women. And I saw major differences in the needs of people who "played" the stock market and those who were investing serious assets for retirement and future needs.

WomensWorth is just my doing what I know and love put into action!

I have an educational background in instructional design, and I love teaching (my first career) and designing curriculum. So WomensWorth is just my doing what I know and love put into action! WomensWorth targets women, but frequently we end up also helping the men in their lives with whom they deal around finances and money. If I had to state our mission in one word it would be empowerment -- much like WealthHealthy. We help our clients through workshops, teleclasses, one-on-one coaching, and support groups.

WealthHealthy    How long have you been in this business?

Amy Lampert   The company was formed in 1998. I'm pleased to say that we are growing, including developing strategic alliances like the one we have with WealthHealthy.

Many of our clients are "boomer" women in the "sandwich generation" -- responsible for not only aging parents, but for yet-to-be- college-educated children, not to mention their own retirement savings needs.

WealthHealthy   Do you work with a specific group of women clients?

Amy Lampert   We work with all women who need and want our advice and counsel. Interestingly, it does turn out that many of our clients are "boomer" women in the "sandwich generation" -- responsible for not only aging parents, but for yet-to-be- college-educated children, not to mention their own retirement savings needs.

Many companies and providers target what are referred to as "high net worth" or "ultra high net worth" audiences. WomensWorth clients often tell us that we were the only company that was willing to work with them because they are "middle market investors." Our fees are reasonable -- most work is done by hourly fees -- so we have a diversified client base, and that's how I like it! We also offer workshops that may be more affordable to some women.

WealthHealthy    What do you think you do best as an investment advisor?

Amy Lampert   Empower and demystify.

WealthHealthy   What do you see as women's strengths in the investment arena?

Amy Lampert   Lack of impulse and greed.

WealthHealthy    What do you see as pitfalls for women in investing?

Amy Lampert   I see three key pitfalls: 1) Understanding the cost/benefit of risk/reward; 2) buying into the notion that there is so much to know they must delegate decision making to an "expert;" and 3) glazing over when finances come up!

WealthHealthy   What do you see as women's strengths in the investment arena? Amy Lampert   Lack of impulse and greed.

WealthHealthy   Can you share with our readers any new trends that you see emerging in investments?

Amy Lampert   Let me first make a distinction between trends and new products. There is a new "product" born every minute on Wall Street, all of them under the guise of increasing "accessibility" to the average investor. I don't think that is what you mean. As for meaningful trends in the way that individuals manage and thrive in their financial world, I do see a trend, which is driven by the web, of more do-it-yourselfers. However, this trend is a double-edged sword, with benefits and risks.

WealthHealthy   If a reader would like to know more about your services, how can they do that?

Amy Lampert   WomensWorth has a website. It's at WomensWorth. Information can be requested by submitting an e-mail through the website or to alampert@womensworth.com. Please indicate whether you prefer to receive information electronically or by good old surface mail.

WealthHealthy Thanks, Amy!